Mako’s Company Branding
Mako’s smokehouse is a Australian themed restaurant inspired by the character Roadhog from Overwatch. This restaurant features authentic Australian cuisine, without the commercialization of Australian culture often exploited in restaurant branding.
The brown and tan color palette creates a feeling of comfort and at-home cooking that appeals to families and individuals alike. Focusing on high quality foods at affordable costs, without becoming the stereotypical “millennial burger place” that charges $20 for a burger without fries. Mako’s appeals to this audience with its modern contemporary branding and design mixed with the authenticity of homemade food to serve its customers a truly unique experience.