Lovehardt Company Branding
The Lovehardt foundation is a fictional non-profit inspired by Reinhardt from the Overwatch series. This non-profit seeks to address the financial struggles that millions around the world face. Whether this is access to clean water, an escape from abusive households, or housing for those less fortunate, Lovehardt is an organization that offers services to all those who need help.
Non-profit branding serves 2 purposes. First, it must appeal to the audience that it employs donations and funding from, secondly, it must be accessible and visible to those that are in need. Billboards in locations of high traffic such as subways, sidewalks, freeways and more allow the foundation to advertise to both of its audiences at the same time.
The strong contrasting colors stand out from more traditional non-profit branding which tends to utilize more pastel colors and tonality. This allows the organization to stand out in places where non-profit organizations would otherwise suffer and reach those who need it the most.