Lacroix Patisserie Company Branding
LaCroix Patisserie, no relation to the drink company, takes inspiration from classical French bakeries in its naming and branding. Thin flowing fonts and filigree capture the elegance of the bakery’s clientele and present an aura of affluence.
Contrary to popular branding aesthetics for bakeries, for this brand I wanted to utilize strong contrasting colors combined with the elegant branding to create a eye catching brand that stands out among competitors without losing the elements that identify it as a brand of substance.
The mock-ups are designed to represent the individuality of the brand, organic packaging, hand drawn signs and social media posts that bring the focus to the quality of the bakery’s products while maintaining an air of quality.