DJ Lucio Company Branding
The branding for this fictional DJ inspired by Lucio from Overwatch was one of my favorite aesthetic explorations in the branding project. For this style, I explored the retrofuturism of the 80s. While often confused with futuristic cyberpunk aesthetics, this design style takes specific elements from the style more often known as Outrun from the synthwave genre.
As this branding was done for a DJ, it is fitting to have it involve numerous elements from the synthwave genre’s style of design. The style “Outrun” is based on the 1986 arcade racing game, Out Run which features disappearing point gridlines, gradients, contrasting font choices, and retrofuturistic objects.