Deadeye Investigations Company Branding
Deadeye Investigations is a modern Private Investigator brand inspired by McCree from Overwatch. For this design I wanted to explore the world of high profile, affluent company branding. While it employs golds and silvers, it is subdued to limited use, primarily for the logo and some wording.
A mistake that many fake “rich” brands often employ is gaudy and overdone design, gold leaf everywhere, their logo used on patterns like Gucci, or Supreme. These brands sell “wealth” to the poor and create a false image of rich taste. Most truly luxury brands stick with high contrast, simplistic design, the product speaks for itself and doesn’t require labeling itself all over with its branding.
Focusing on this more simplistic approach to design, I was able to create a brand that feels fitting to affluent branding targeted at the truly rich who would be the demographic for an expensive PI company.