76’s Smooth Classics Company Branding
This brand’s aesthetic and product are both inspired by Soldier 76 from Overwatch. Focusing on the older retro aesthetics of the 70’s including the multi-colored rainbow stripes, bolder fonts, and sharp & smooth font contrasts.
While this brand is for an FM radio station, there is no product that is being sold. However, the advertising methods utilized in this branding are fitting locations where individuals are more likely to be able to tune into a radio station. Localities include high transportation areas such as bus stops, sides of buses on freeways and highways, and billboards along freeways.
The strong striking colors are used to attract attention and stand out above the monotony of many public transport areas. The retro effect is utilized to represent the feeling of an older branding and period of time.