Arewa Company Branding
The Arewa branding was based on the character Orisa from the Overwatch game series. While the color palette was pulled from a more traditional African aesthetic, the branding implemented was inspired by modern cosmetic branding styles.
This style utilizes significant white space, bold font choices and earthy imagery and colors. The branding mock-ups utilize many variations of bottles and containers to showcase what the advertising for the products would look like.
Highlighting the strong contrast between the background colors and the brighter colors to draw the eye on shelves especially when compared with more low contrast cosmetic branding.