





Doomilition Company Branding
The Doomilition branding is based on DoomFist from Overwatch. Inspired by the references and history of the character, this brand is a fictional e-sports organization.
The aesthetics of the brand are inspired by similar e-sports branding. It utilizes very high contrast, bold colors, strong font, and catchy elements to capture the eye.
To further encapsulate the e-sports aesthetic, the branding includes mock-ups for a fictional energy drink sponsored by the group, embroidered shirts for the competitors, and same tickets for e-sporting events that the group attends.